Finding Articles
Articles from scholarly journals, trade publications, newspapers, and more can be found by using our subscription databases. Browse our marketing journals title list to see if we have a particular periodical. Below is a list of databases that are particularly useful for marketing students.
Library Searching Instructional Videos
Marketing Databases
- ProQuest One Business This link opens in a new windowA comprehensive business databases that includes scholarly journals, trade publications, news, company and industry profiles(including SWOT analyses), ebooks, videos, and research reports.
- ABI/INFORM Complete This link opens in a new window
A comprehensive business database via ProQuest that includes book reviews, dissertations, newspapers, magazines, reference/reports, scholarly journals, and trade publications. It features over 4,000 journals and offers access to more than 2,900 full-text titles spanning business and economic conditions, corporate strategies, management techniques, and competitive and product information. This database includes access to ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry.
- JSTOR This link opens in a new window A digital interdisciplinary archive of over 1,000 leading academic journals in the humanities, social sciences, and sciences. JSTOR also includes other valuable materials for academic work, such as select monographs, photographs, manuscripts, speeches, maps, and pamphlets. All collections are full-text searchable, offer search-term highlighting, include high-quality images, and are interlinked by millions of citations and references.
- Business Source Premier This link opens in a new window Provides full text for thousands of scholarly journals and other periodicals. Marketline publications, including Company Profiles, SWOT analysis, Case Studies, Country Profiles, and Industry Profiles are available.
- APA PsycINFO This link opens in a new windowAvailable via EBSCO. The American Psychological Associations (APA) notable database for locating abstracts of scholarly journal articles, book chapters, books, and dissertations. This resource is the largest of its kind dedicated to peer-reviewed literature in behavioral science and mental health, and it also includes information about the psychological aspects of related fields such as medicine, psychiatry, nursing, sociology, education, pharmacology, technology, linguistics, anthropology, business, and law. Material is drawn from over 2,000 periodicals in more than 20 languages.
- US Newsstream This link opens in a new windowProvides access to many major U.S. and international newspapers, including local titles (LA Times, Orange County Register) and national titles.
- Pollak Library OneSearch This link opens in a new windowOneSearch of the resources--books, e-books, journals, audviovisual materials, maps, microforms, government documents--available in the Pollak Library.
