CATALYST video tutorials
- Finding DemographicsHow to use CATALYST to find the best customers for your product or service.
- Interpreting The DataHow to read a crosstab report in CATALYST
- Finding MediaHow to use CATALYST to find the best media outlets to use to reach a target audience.
- Using Quick ReportsHow to generate easy to read infographic profiles of customers, demographics, psychographics, and more.
Simply Analytics Video Tutorial
- Finding and Viewing Data in SimplyAnalyticsHow to find and view demographic and consumer behavior data.
Marketing Reference: Statistics
- Catalyst This link opens in a new windowLimited to 20 CSUF users at one time.
This is an enhanced and updated replacement for Simmons Insights. Search through over 60,000 data points on consumers in the U.S. including demographics, psychographics, spending habits, and media use. This data can be used to interpret or predict consumer behavior or to determine a target market. It is also useful in developing advertising and media plans. - Statista This link opens in a new window
Statista provides access to statistics on more than 80,000 topics from 170 different industries. The statistics portfolio for all industries and topics is updated daily.
- SimplyAnalytics This link opens in a new windowSimplyAnalytics is an easy to use web-based demographics, business and marketing database. Users can generate maps, charts and reports using thousands of data variables including: demographic data from the US Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's points-of-interest business file providing detailed information on over 5 million businesses. All reports, data and maps can be exported into several formats. Users may sign in as a guest or create a personal account to save your work.
- Gale Directory Library This link opens in a new window
Online access to Market Share Reporter, Business Rankings Annual, Brands and Their Companies, Directory of Publications and Broadcast Media, American Wholesalers and Distributors Directory, and Encyclopedia of Business Information Sources.
- Consumer Expenditure SurveyThe Census Bureau's statistics on the spending patterns of various demographic groups in the U.S.
- Gale eBooks This link opens in a new windowA collection of reference books available online. Search for books published by New Strategist, to find statistics and profiles of demographic groups.
