Marketing Databases
- Pollak Library OneSearch This link opens in a new windowOneSearch of the resources--books, e-books, journals, audviovisual materials, maps, microforms, government documents--available in the Pollak Library.
- ProQuest One Business This link opens in a new windowA comprehensive business databases that includes scholarly journals, trade publications, news, company and industry profiles(including SWOT analyses), ebooks, videos, and research reports.
- ABI/INFORM Complete This link opens in a new window
A comprehensive business database via ProQuest that includes book reviews, dissertations, newspapers, magazines, reference/reports, scholarly journals, and trade publications. It features over 4,000 journals and offers access to more than 2,900 full-text titles spanning business and economic conditions, corporate strategies, management techniques, and competitive and product information. This database includes access to ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry.
Articles from journals or magazines usually provide the most current information on a topic. Articles in journals provide scholarly, professional or technical information. Articles in magazines are useful for brief, general, introductory information. To find references to current articles on marketing, consult one or more of the databases listed below.
- Business Source Premier This link opens in a new window Provides full text for thousands of scholarly journals and other periodicals. Marketline publications, including Company Profiles, SWOT analysis, Case Studies, Country Profiles, and Industry Profiles are available.
- Business Abstracts with Full Text This link opens in a new windowThe full text plus abstracting and detailed indexing of articles from business news, professional, trade & industry, and scholarly research publications. Many articles are available as PDFs and your search can be limited to include only peer-reviewed journals.
- JSTOR This link opens in a new window A digital interdisciplinary archive of over 1,000 leading academic journals in the humanities, social sciences, and sciences. JSTOR also includes other valuable materials for academic work, such as select monographs, photographs, manuscripts, speeches, maps, and pamphlets. All collections are full-text searchable, offer search-term highlighting, include high-quality images, and are interlinked by millions of citations and references.
- Google Scholar This link opens in a new windowSearch for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all subjects. Use Google Scholar to find articles from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web.
If you have problems connecting, go to the main Google Scholar page (https://scholar.google.com/) where you will find a link to Settings. Once you click on it, you'll be taken to a page with "Library Links" on the left side. Search for Fullerton or "California State University Fullerton" and once you check the box next to "California State University Fullerton - Pollak Library FindIt!" you'll see the links appear.
Note - if we have it electronically, a link will appear on the right. If we have it in print, you'll have to click on "More" under the article to get the FindIt! link.
