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Consumer Behavior: Finding Articles

Marketing Databases

Articles from journals or magazines usually provide the most current information on a topic. Articles in journals provide scholarly, professional or technical information. Articles in magazines are useful for brief, general, introductory information. To find references to current articles on marketing, consult one or more of the databases listed below.

General Database Search Strategies

 General Database Search Example

  • Use " " for phrase specific searching
  • The character is used as a wildcard: enforc* searches for enforce, enforced, enforcement, enforcing
  • AND narrows the search results
  • OR expands search results (used for synonyms or related words)
  • NOT excludes terms from a search


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Robert Sage