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This is an enhanced and updated replacement for MRI University Reporter. Search through over 60,000 data points on consumers in the U.S. including demographics, psychographics, spending habits, and media use. This data can be used to interpret or predict consumer behavior or to determine a target market. It is also useful in developing advertising and media plans.
A complete list of all New Strategist books, providing profiles of consumers and markets in the U.S. In Gale Virtual Reference Library, go to the Title List and then choose the e-book you wish to look through.
Online access to Market Share Reporter, Business Rankings Annual, Brands and Their Companies, Directory of Publications and Broadcast Media, American Wholesalers and Distributors Directory, and Encyclopedia of Business Information Sources.
ESRI Business Analyst Online
Available, by appointment only, in the library. This database provides statistics on demographics and buying habits of consumers by location, including state, city, county, zip code, census tract, and more.
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