Multicultural Marketing: Articles

A comprehensive business database via ProQuest that includes book reviews, dissertations, newspapers, magazines, reference/reports, scholarly journals, and trade publications. It features over 4,000 journals and offers access to more than 2,900 full-text titles spanning business and economic conditions, corporate strategies, management techniques, and competitive and product information. This database includes access to ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry.

Provides full text for more than 2,300 business periodicals, including full text for more than 1,100 scholarly journals. Datamonitor publications, including Company Profiles, SWOT analysis, Case Studies, Country Profiles, and Industry Profiles are available in PDF Full-Text.

Full-text collection of newspapers, magazines, and journals from the ethnic, minority, and native presses. Specific ethnic group publications included are: African American/Caribbean/African; Arab/Middle Eastern; Asian/Pacific Islander; European/Eastern European; Hispanic/Latino/Chicano; Jewish; Multi-Ethnic; Native People. Languages: English and Spanish. Also contains a timeline of events.

Need to find full text newspaper, magazine, reports, and journal articles relating to the impact of gender across a broad spectrum of subject areas including business, education, arts, literature, health sciences, political science, sociology and much more? Try GenderWatch!

Full-text newspaper, wire, magazine and journal articles, reports, transcripts, and web sites covering business, current events, finance, management, entertainment, politics, and many other topics. Also contains company profiles and ratios and current and historical stock quotes from stock markets worldwide. Particularly strong in business information with articles from noted business publications including 'Wall Street Journal' and 'Barrons.' Useful for browsing headlines from business and general news articles.

Search for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all subjects. Use Google Scholar to find articles from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web.

If you have problems connecting, go to the main Google Scholar page (https://scholar.google.com/) where you will find a link to Settings. Once you click on it, you'll be taken to a page with "Library Links" on the left side. Search for Fullerton or "California State University Fullerton" and once you check the box next to "California State University Fullerton - Pollak Library FindIt!" you'll see the links appear.

Note - if we have it electronically, a link will appear on the right. If we have it in print, you'll have to click on "More" under the article to get the FindIt! link.