LibGuides: Multicultural Marketing: Articles

Video Tutorials

How To Search For Articles in ABI/Inform
A video tutorial on how to search for articles in the ABI/Inform database.
How To Search For Articles in Business Source Premier
A video tutorial on how to search for articles in the Business Source Premier database.
How To Search For Articles in OneSearch
A video tutorial on how to use the Pollak Library's catalog to find full text articles.
How to Use Proquest One Business
How to find articles, company and industry reports(including SWOT analyses), videos, ebooks, and more using the Proquest One Business database.

Business Articles

ProQuest One Business
A comprehensive business databases that includes scholarly journals, trade publications, news, company and industry profiles(including SWOT analyses), ebooks, videos, and research reports.
ABI/INFORM Complete
A comprehensive business database via ProQuest that includes book reviews, dissertations, newspapers, magazines, reference/reports, scholarly journals, and trade publications. It features over 4,000 journals and offers access to more than 2,900 full-text titles spanning business and economic conditions, corporate strategies, management techniques, and competitive and product information. This database includes access to ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry.
Business Source Premier
Provides full text for thousands of scholarly journals and other periodicals. Marketline publications, including Company Profiles, SWOT analysis, Case Studies, Country Profiles, and Industry Profiles are available.
Ethnic NewsWatch
A full-text collection of newspapers, magazines, and journals from underrepresented and independent presses. This database includes publications that highlight diverse cultural perspectives, social issues, and community voices. Content is available in both English and Spanish and features a timeline of key historical events.
GenderWatch
Need to find full text newspaper, magazine, reports, and journal articles relating to the impact of gender across a broad spectrum of subject areas including business, education, arts, literature, health sciences, political science, sociology and much more? Try GenderWatch!
Google Scholar
Search for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all subjects. Use Google Scholar to find articles from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web.

If you have problems connecting, go to the main Google Scholar page (https://scholar.google.com/) where you will find a link to Settings. Once you click on it, you'll be taken to a page with "Library Links" on the left side. Search for Fullerton or "California State University Fullerton" and once you check the box next to "California State University Fullerton - Pollak Library FindIt!" you'll see the links appear.

Note - if we have it electronically, a link will appear on the right. If we have it in print, you'll have to click on "More" under the article to get the FindIt! link.