Catalyst This link opens in a new window
Limited to 20 CSUF users at one time.
This is an enhanced and updated replacement for Simmons Insights. Search through over 60,000 data points on consumers in the U.S. including demographics, psychographics, spending habits, and media use. This data can be used to interpret or predict consumer behavior or to determine a target market. It is also useful in developing advertising and media plans.