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Multicultural Marketing: CATALYST

CATALYST video tutorials

Finding Demographics
How to use CATALYST to find the best customers for your product or service.
Interpreting The Data
How to read a crosstab report in CATALYST
Finding Media
How to use CATALYST to find the best media outlets to use to reach a target audience.
Using Quick Reports
How to generate easy to read infographic profiles of customers, demographics, psychographics, and more.

MRI-Simmons CATALYST

Catalyst This link opens in a new window
Limited to 20 CSUF users at one time.

This is an enhanced and updated replacement for Simmons Insights. Search through over 60,000 data points on consumers in the U.S. including demographics, psychographics, spending habits, and media use. This data can be used to interpret or predict consumer behavior or to determine a target market. It is also useful in developing advertising and media plans.

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