LibGuides: Multicultural Marketing: New Strategist

New Strategist Publications

New Strategist Publications
A complete list of all New Strategist books, providing profiles of consumers and markets in the U.S. In Gale Virtual Reference Library, go to the Title List and then choose the e-book you wish to look through.
American generations: who they are and how they live
Demographics and spending habits of various age groups in the United States.
Best customers : demographics of consumer demand
Which groups are most likely to buy which products
Household spending: who spends how much on what
Spending patterns by type of household
The American marketplace: demographics and spending patterns
Who's buying by race and Hispanic origin
Spending patterns, for Asian, Black, Hispanic, and non-Hispanic White consumers in the United States.
Consumer Expenditure Survey
Use these tables to get the raw data used in the New Strategist publications.

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Subjects: Accounting and Tax, Business, Economics, Finance, Management, Marketing