Marketing: Industries

How to use IBISWorld, a database of thousands of industry research reports at the U.S. and state levels.

How to access reports on hundreds of industries around the world.

How to access industry reports from First Research and company profiles from Hoovers in the Proquest One Business databasee.

Includes Five Forces analyses. To access the reports through the Business Source Premier database. Type in Marketline Industry Profiles in the top search box and the industry or company you're researching in the next box. If looking for a company, choose TX All Text in the drop down menu next to the search box.

Composite financial data arranged under manufacturing, wholesaling, retailing, service, agricultural, and contracting businesses. Use the Description of Industries for specific industries. Provides: Current Data Sorted by Assets, Comparative Historical Data (5 year), and Current Data sorted by Sales

Each report includes selected ratios and benchmarks for the industry. Data is provided by Dun & Bradstreet. To find reports on your industry, type in "First Research" in the top search box and the name of the industry you're researching in the second. Ratios and benchmarks are at the end of each quarterly report.