Marketing Principles: Articles

A comprehensive business databases that includes scholarly journals, trade publications, news, company and industry profiles(including SWOT analyses), ebooks, videos, and research reports.

A comprehensive business database via ProQuest that includes book reviews, dissertations, newspapers, magazines, reference/reports, scholarly journals, and trade publications. It features over 4,000 journals and offers access to more than 2,900 full-text titles spanning business and economic conditions, corporate strategies, management techniques, and competitive and product information. This database includes access to ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry.

Provides full text for thousands of scholarly journals and other periodicals. Marketline publications, including Company Profiles, SWOT analysis, Case Studies, Country Profiles, and Industry Profiles are available.

Scholary research on psychology. Very useful when researching marketing techniques that appeal to particular demographic groups.

Provides access to the full text of all articles published in the Wall Street Journal from 1984-today.

This collection includes over 500 California newspapers. The Orange County Register is included in this collection. The collection supports a diverse range of research needs across an array of academic disciplines for students and faculty such as Business and Economics, Environmental Sciences, Social Sciences, Health Sciences, Arts and Humanities, STEM and more...

A full-text collection of newspapers, magazines, and journals from underrepresented and independent presses. This database includes publications that highlight diverse cultural perspectives, social issues, and community voices. Content is available in both English and Spanish and features a timeline of key historical events.