Marketing Principles: Articles

A comprehensive business database via ProQuest that includes book reviews, dissertations, newspapers, magazines, reference/reports, scholarly journals, and trade publications. It features over 4,000 journals and offers access to more than 2,900 full-text titles spanning business and economic conditions, corporate strategies, management techniques, and competitive and product information. This database includes access to ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry.

Provides full text for more than 2,300 business periodicals, including full text for more than 1,100 scholarly journals. Datamonitor publications, including Company Profiles, SWOT analysis, Case Studies, Country Profiles, and Industry Profiles are available in PDF Full-Text.

Full-text newspaper, wire, magazine and journal articles, reports, transcripts, and web sites covering business, current events, finance, management, entertainment, politics, and many other topics. Also contains company profiles and ratios and current and historical stock quotes from stock markets worldwide. Particularly strong in business information with articles from noted business publications including 'Wall Street Journal' and 'Barrons.' Useful for browsing headlines from business and general news articles.

Scholary research on psychology. Very useful when researching marketing techniques that appeal to particular demographic groups.

Provides access to the full text of all articles published in the Wall Street Journal from 1984-today.

Provides access to the Wall Street Journal e-newspaper from 1997-today.
All current CSUF students, faculty and staff have online access to the Wall Street Journal. You must first set up a Wall Street Journal online account.
Step 1: Click on the link to the database or go to https://WSJ.com/CSUF

Step 2: The first time you sign on you will be taken to a separate Wall Street Journal (WSJ) activation page.
a. Account Typeselect your status: Student, Staff, or Professor
a1: Students will then be prompted to enter their graduation month and year
b. Enter your @csu.fullerton.edu email address - It needs to be your school email address, not any other email account.
c. PasswordYou have to enter a password for the Wall Street Journal account you are setting up.
d. Create an account then you will receive two emails: 1st one will be a confirmation/welcome email the 2nd email will prompt you to verify your email. You will NOT gain access until you verify your email