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Global Marketing: Evaluating Sources

Evaluating Information

Ask yourself the following questions when evaluating any source of information, including web sites, books, or articles:

  • Is the author an authority or expert on the subject?
  • What is the author's agenda? Are they trying to sell an idea or product?
  • Do they use evidence to support fact claims, ideas, or opinions?
  • Is the information current?

Evaluating Sources

Librarian

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Robert Sage
He/Him
Contact:
rsage@fullerton.edu
(657)278-4057