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Marketing: Reference

Subject guide for Marketing

Marketing Reference

Reference materials consist of general and subject-specific dictionaries, encyclopedias, handbooks, almanacs, directories, etc. Below you will find information and links to books and online resources that provide this sort of information in the field of marketing. 

Marketing Reference: Statistics

Marketing Reference: Encyclopedias

Encyclopedias, both online and in print, of use to marketing students.

Marketing Reference:Dictionaries

Dictionaries, in print and online, of use to marketing students.