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MRI University Reporter (GfK) contains survey data compiled by Mediamark Research including, demographics, product information, and media information. This data can be used to interpret or predict consumer behavior or to determine a target market. It is also useful in developing advertising and media plans.
purchasing power and consumer profile statistics for every region in the country, down to the zip code, census tract, and block level. This resource is available only in the library, by appointment only.
Use County Business Patterns to find how many businesses there are per year at the state, county, congressional district, and zip code levels. Congressional District is the closest to city level. Zip code provides a total count of all business, but does not break it down by industry.
A complete list of all New Strategist books, providing profiles of consumers and markets in the U.S. In Gale Virtual Reference Library, go to the Title List and then choose the e-book you wish to look through.
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