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This is an enhanced and updated replacement for MRI University Reporter. Search through over 60,000 data points on consumers in the U.S. including demographics, psychographics, spending habits, and media use. This data can be used to interpret or predict consumer behavior or to determine a target market. It is also useful in developing advertising and media plans.
SimplyAnalytics is an easy to use web-based demographics, business and marketing database. Users can generate maps, charts and reports using thousands of data variables including: demographic data from the US Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's points-of-interest business file providing detailed information on over 5 million businesses. All reports, data and maps can be exported into several formats. Users may sign in as a guest or create a personal account to save your work.
The most recent New Strategist books, providing profiles of consumers and markets in the U.S.
Data is taken from the U.S. Consumer Expenditure Survey. For the most recent data, visit https://www.bls.gov/cex/tables.htm#topline
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