Scholarly: Academic, in-depth peer-reviewed articles, original research by experts, bibliographies.
Popular: Current events, people stories, aimed for general audience.
Chart above courtesy of Lettycia Terrones
Chart below courtesy of Cynthia Bruns
|
|
SCHOLARLY JOURNALS |
POPULAR MAGAZINES |
TRADE MAGAZINES |
|---|---|---|---|
|
ADVERTISING |
Few or no advertisements |
Extensive advertising |
Extensive advertising |
|
AUDIENCE |
Scholars and college students |
General; broad-based |
Working Professionals |
|
AUTHOR |
Scholars & researchers |
Staff and freelance writers |
Professionals and staff |
|
BIBLIOGRAPHY |
Articles: long bibliographies |
None |
Might have a short bibliography |
|
LANGUAGE/TONE |
Academic, research-oriented |
Simple language |
Professional terminology |
|
LENGTH OF ARTICLE |
Can be 6-40 pages |
Varies; often short |
Varies, often short |
|
OVERALL APPEARANCE |
|
|
|
|
PUBLISHER |
University or professional |
For-profit, commercial |
Professional organizations |
|
EXAMPLES |
Scholarly journals are expensive and available through academic libraries. |
Magazines are available in bookstores and stores.
|
Trade magazines come with membership in a professional organization. |
