Press Releases
Press releases are a great resource to find out about new product launches. The following sources provide corporate press releases.
Business Wire
Features: "Business Wire transmits to the media the full text of news releases issued by corporations and other organizations. Most documents are less than 1,000 words and discuss company announcements of new products, stock offerings, personnel changes and financial results. The news sources can be from the banking
industry, entertainment, aviation or many other industries" - LexisNexis source description.
Trade publications provide information for people who work in particular industries or professions. Some examples are Variety (Entertainment Industry), WWD (fashion industry), and AdWeek (Advertising). This type of publication, both traditional print publications and online sources, are a great way to find news on new product lines. They can be found using our main business article databases, ABI/Inform, Business Source Premier, and Factiva.
