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Business Frequently Asked Questions: Company Market Segmentation

This a guide to frequently asked business questions

How Do I Find Information about a Company's Market Segmentation?

Many companies provide a breakdown of a company's market segmentation in their annual reports.  You can access annual reports in the Mergent Online database. and on company websites (check "Investor Relations"). In addition, the following databases may include market segmentation in their company profiles. 

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Robert Sage
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rsage@fullerton.edu
(657)278-4057