LibGuides: Business Frequently Asked Questions: Company Market Segmentation

How Do I Find Information about a Company's Market Segmentation?

Many companies provide a breakdown of a company's market segmentation in their annual reports. You can access annual reports in the Mergent Online database. and on company websites (check "Investor Relations"). In addition, the following databases may include market segmentation in their company profiles.

ProQuest One Business
Some company profiles will include a section on market segments.
Marketline (now part of Business Source Premier)
Company profiles that include a breakdown of market segmentation.

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Subjects: Accounting and Tax, Business, Economics, Finance, Management, Marketing

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