Government Data Tutorials
- Using U.S. Census Data to Find a City's DemographicsA video on how to use U.S. Census data to find the demographics of a city or other region.
- Survey of Current Business InstructionsSteps for accessing current and historical GDP by industry and county/MSA
SimplyAnlalytics Video Tutorial
- Finding Data in SimplyAnalyticsHow to find and view demographic and consumer behavior data.
CATALYST video tutorials
- Finding DemographicsHow to use CATALYST to find the best customers for your product or service.
- Interpreting The DataHow to read a crosstab report in CATALYST
- Finding MediaHow to use CATALYST to find the best media outlets to use to reach a target audience.
- Using Quick ReportsHow to generate easy to read infographic profiles of customers, demographics, psychographics, and more.
Statistics
- U.S. Census Bureau Quick FactsEnter the name of your city and get a list of the most up-to-date estimates of the most commonly searched city demographic data.
- U.S. Census Data (formerly Factfinder)An expansive, searchable database of U.S. Census data. Population, housing, economic, and geographic statistics, the latest economic indicators, and some historical census data back to 1790.
- Data USAThis site will provide demographic information on cities, counties, states and more.
- SimplyAnalytics This link opens in a new windowSimplyAnalytics is an easy to use web-based demographics, business and marketing database. Users can generate maps, charts and reports using thousands of data variables including: demographic data from the US Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's points-of-interest business file providing detailed information on over 5 million businesses. All reports, data and maps can be exported into several formats. Users may sign in as a guest or create a personal account to save your work.
- Statista This link opens in a new window
Statista provides access to statistics on more than 80,000 topics from 170 different industries. The statistics portfolio for all industries and topics is updated daily.
- Gale Directory LibraryLook through the Market Share Reporter and Business Rankings Annual to find statistics about companies and industries.
- New Strategist PublicationsThe most recent New Strategist books, providing profiles of consumers and markets in the U.S.
Data is taken from the U.S. Consumer Expenditure Survey. For the most recent data, visit https://www.bls.gov/cex/tables.htm#topline
- Catalyst This link opens in a new windowLimited to 20 CSUF users at one time.
This is an enhanced and updated replacement for Simmons Insights. Search through over 60,000 data points on consumers in the U.S. including demographics, psychographics, spending habits, and media use. This data can be used to interpret or predict consumer behavior or to determine a target market. It is also useful in developing advertising and media plans.
- Survey of Current Business: By County, Metro, and OthersFind GDP by industry and county. Data is from the Bureau of Economic Analysis.
