Communications--Advertising databases
There are many databases useful for Advertising research, but it depends what you need. Looking for a scholarly article? Need a newspaper story? Want corporate info on an advertising company? Just need some statistics on a certain brand? The groupings below categorize the library's databases into categories to match your needs.
BUSINESS PUBLICATIONS
ABI/INFORM Complete Collection (ProQuest)
Business Source Premier
INDUSTRY INFORMATION
IBISWorld
COMPANY INFORMATION
Mergent Online
DEMOGRAPHIC INFORMATION
Simmons-MRI
Census
Mergent Intellect
HISTORICAL ADVERTISING
Market Research & American Business
American History & Life
FACTS/STATISTICS/REPORTS
Statista
CQ Researcher
Gale eBooks (Formerly Gale Virtual Reference)
Opposing Viewpoints
Oxford Reference
NEWSPAPERS
US Newsstream: 1980-current (ProQuest)
Global Newsstream: 1980-current (ProQuest)
California Custom News Collection (Newsbank)
Access World News (Newsbank)
COMMUNICATIONS SCHOLARLY JOURNALS
Communication Source (EBSCO)
ALL FIELDS SCHOLARLY JOURNALS
Academic Search Premier (EBSCO)
RELATED FIELDS DATABASES
Sociological Abstracts (ProQuest)
America: History and Life (EBSCO)
APA PsycINFO (EBSCO)
NEWSPAPERS
US Newsstream: 1980-current (ProQuest)
Global Newsstream: 1980-current (ProQuest)
California Custom News Collection (Newsbank)
Access World News (Newsbank)
MAGAZINES
Reader's Guide Full Text
