Project Rebound: Scholarly or Popular or Trade

This is a guide for students, staff, and faculty who are part of Project Rebound.

Types of Periodicals: Journals, Magazines, and Trade Magazines

scholarly vs popular

Scholarly:  Academic, in-depth peer-reviewed articles, original research by experts, bibliographies.

Popular:  Current events, people stories, aimed for general audience.

Chart above courtesy of Lettycia Terrones

 

Chart below courtesy of Cynthia Bruns

 

SCHOLARLY JOURNALS

POPULAR MAGAZINES

TRADE MAGAZINES

ADVERTISING

Few or no advertisements

Extensive advertising

Extensive advertising

AUDIENCE

Scholars and college students

General; broad-based

Working Professionals

AUTHOR

Scholars & researchers

Staff and freelance writers

Professionals and staff

BIBLIOGRAPHY

Articles: long bibliographies

None

Might have a short bibliography

LANGUAGE/TONE

Academic, research-oriented

Simple language

Professional terminology

LENGTH OF ARTICLE

Can be 6-40 pages

Varies; often short

Varies, often short

OVERALL APPEARANCE

  • Few or no pictures
  • Text w/statistics
  • Few colors
  • Extensive pictures
  • Glossy
  • Colorful
  • Extensive pictures
  • Glossy
  • Colorful

PUBLISHER

University or professional

For-profit, commercial

Professional organizations

EXAMPLES

  • American Journal of Sociology
  • Social Problems
  • Crime and Delinquency
  • Journal of Sociology

Scholarly journals are expensive and available through academic libraries.AJS journal cover

  • Time
  • Newsweek
  • Discover
  • Sports Illustrated
  • InStyle

Magazines are available in bookstores and stores.

Newsweek cover

  • Corrections Today
  • Police Chief
  • Beverage World
  • American Libraries
  • Fast Food Times

Trade magazines come with membership in a professional organization.Police Chief journal cover