BUAD 301 Ferreira: Articles

This is a guide for students in Professor Vanessa Ferreira's BUAD 301 course.

Citation example

What is the name of the Journal?

What is the title of the Article?

Who is the Author?    

What date was the article published?

What do the other numbers mean?

Neuman, R. (2008). Disneyland's Main Street, USA, and Its Sources in Hollywood, USA. Journal Of American Culture, 31(1), 83-97. doi:10.1111/j.1542-734X.2008.00665.x


General Database Search Strategies

 search strategy

  • Use " " for phrase specific searching
  • The character is used as a wildcard: enforc* searches for enforce, enforced, enforcement, enforcing
  • AND narrows the search results
  • OR expands search results (used for synonyms or related words)
  • NOT excludes terms from a search

SWOT Analysis

SWOT Analysis