BUAD 201- Papoulias: Scholarly or Popular or Trade

This is a guide for students in Professor Papoulias's Business 201 class.

Types of Periodicals: Journals, Magazines, and Trade Magazines

scholarly vs popular journal covers

Scholarly:  Academic, in-depth peer-reviewed articles, original research by experts, bibliographies.

Popular:  Current events, people stories, aimed for general audience.

Chart above courtesy of Lettycia Terrones

 

chart courtesy of Cynthia Bruns

 

SCHOLARLY JOURNALS POPULAR MAGAZINES TRADE MAGAZINES
ADVERTISING

Few or no advertisements

Extensive advertisements

Extensive advertisements

AUDIENCE

Scholars and college students

General; broad-based

Working Professionals
AUTHOR

Scholars & researchers

Staff and freelance writers

Professionals and staff
BIBLIOGRAPHY

Articles: long bibliographies

None

Might have a short bibliography
LANGUAGE/TONE

Academic, research-oriented

Simple language

Professional terminology
LENGTH OF ARTICLE

Can be 6-40 pages

Varies; often short

Varies, often short
OVERALL APPEARANCE
  • Few or no pictures
  • Text w/statistics
  • Few colors
  • Extensive pictures
  • Glossy
  • Colorful
  • Extensive pictures
  • Glossy
  • Colorful
PUBLISHER

University or professional

For-profit, commercial

Professional organizations
EXAMPLES
  • American Journal of Sociology
  • Social Problems
  • Crime and Delinquency
  • Journal of Sociology

Scholarly journals are expensive and available through academic libraries.Cover of American Journal of Sociology

  • Time
  • Newsweek
  • Discover
  • Sports Illustrated
  • InStyle

Magazines are available in bookstores and stores.

Newsweek cover

  • Corrections Today
  • Police Chief
  • Beverage World
  • American Libraries
  • Fast Food Times

Trade magazines come with membership in a professional organization.Cover of Police Chief journal

What is a scholarly journal article?